A website’s purpose should be articulated in the first sentence or so of the document, so that readers know what to expect. This allows you to focus on creating content that connects and creates an aspirational identity for your visitor.
Here is a quick list of 5 things you should include on your website to be more focused on your customers.
1. Provide a Unique Brand Voice that Connects with People on an Emotional Level
If your customers are to be centre of attention, aka the hero, you need to let them know how using your service or product will make their lives better. That way, they’ll have a concrete image in their minds of what they’ll get out of it- which is an aspirational to them.
You need to be able to connect with your audience. That means you have to know what they want, how they want it and when they want it. This will come about by knowing their pains and problems.
2. Make it Clear Who You Serve and Offer Solutions to They Pains & Problems
In order to connect with you visitors you really need to know what their pains, and problems are and address them on your website.
If you want to connect with new visitors, chances are they have the same pains and problems that you are addressing on your website. The best way to find out what those problems are is by asking them. Create a survey, send it out to your email list or offer it as an incentive to your visitors by providing a discount code. After collecting the results, you can use them to create content tailored directly towards your customers needs and wants.
3. Provide clear call to actions (CTA)
Clear Call to Actions are so often overlooked in the business websites we are asked to review.
Having a direct CTA encourages interested visitors to take immediate action and get in touch with you.
If you don’t give your customers clear and easy options, they are less likely to buy or engage with you online.
A lot of companies fail to use a direct CTA because they are afraid to be pushy. This is an easy mistake to avoid, but it can also lead to other more serious problems such as having vague CTAs.
- It’s not pushy to ask for the sale from someone who is already interested and CTAs like “Learn More” are too vague to trigger any action.
- Increase your conversion rates by incorporating strong CTAs and we guarantee you’ll see more successful outcomes.
- If customers don’t know what the next step in the relationship is, they’re more likely to opt out.
4. Have a Transitional Call-To-Action
If you operate a business website, it is important to include a transitional CTA. Why? Not all visitors are immediately ready to buy or take action with you.
A transitional call-to-action allows you to offer something on your website that is related to your products or service and can be helpful. Rather than the boring sign up to our newsletter. Who wants to sign up to a boring newsletter when you get 5 hot tips to solving the problem you are looking to fix.
People won’t purchase your product unless they like you first, so work on getting them to trust you. Having a transitional call-to-action is a good way to do this.
You can do this by acting as the guide and offering something of value before asking a favor in return.
If you’re looking for a great way to build your list, then you might want to consider creating and sending out compelling, informative content. I highly recommend sending out some sort of material that can be done in the form of a video series, PDF or checklist. Make sure your potential clients are getting the best possible deal and are tickled enough to part with their email address.
Not including a strong and compelling CTA is like giving up on your potential customers. You’re missing the boat.
5. Make sure you have Customer-Focused Copy
The copywriting mistake many business owners make is that they talk too much about themselves.
Here’s one simple way to know if you talk more about your brand than the customer. Count how many times you use the words “we”, “us”, “me”, “my” or ‘I’ on your website and compare that to how many occasions you say “you”. Chances are you tend to use that first string of words far more than you use the word “you”.
This simple test will help you to determine if you need to beef up your content on the customer and their problems.
To win customers over, you should consider three major problems they face – outside influences, internal issues, and philosophical debates.
The trick to successfully capitalizing on a customer’s pain points is knowing how to identify and solve for them. Developing that rapport of understanding takes time, so getting in there and getting your hands dirty goes a long way too.
Talking more about our customers and less about ourselves will always work in the long run.
Customers want to know what they’re buying or signing up to before they buy or engage, and that’s where we come in with our website designs for local business from Mona Vale to greater sydney. We make it a point to be as transparent as possible, which builds trust with your customers. Not only that, but we want to make sure your customers are happy and content with the products and services they purchase from you or engage with you online.