The foundation ? Website Design Service
A website that actually
brings in work.
Most briefs are the problem, not the design. We start by understanding what your business needs to do online ? then we build it to do exactly that.
$3,500
$120 / month?
30+
Not a startup. Not a template shop.
3K+
Builds, rebuilds, fixes, changes, relaunches.
5.0?
Northern Beaches businesses, verified.
The problem
The brief is usually the problem. Not the design.
Most small business websites are built from a wish list. The client says "I want a homepage, an about page, a services page, and a contact form." The designer builds exactly that. Everyone signs off. The site goes live. And then? nothing.
The problem isn't the colours or the fonts. It's that nobody asked what the website was supposed to do, who it was talking to, or what action they wanted the visitor to take. The brief was full of shelves. Nobody checked what goes on them.
That's where we start differently.
Sound Familiar
- You've had a website for years but can't remember it ever generating an enquiry
- Someone looks at your site on their phone and it's embarrassing
- A competitor's site looks better and you feel it personally
- You paid good money for it and have nothing to show for it
- You're not sure if it even shows up on GoogleYou want to fix it but don't know where to start
How it works
Simpler than you think.
More thorough than you'd expect.
Four steps. No surprises. You're involved where it matters and out of the weeds everywhere else.
Discovery
We sit down in person or on a call and ask the questions, What does this site need to do? Who's the customer? What's the one action that matters? We push back on the brief until we've got something worth building from.
01
Strategy & Copy
Before a single page is designed, we establish the message. Clear, specific, written for your customer ? not your ego. "Physio for back and neck pain in Manly" beats "Move Better. Live Better." every time. We write the words first.
02
Handover & Care
You get a full walkthrough of everything. No mysteries. You own it. And we stick around ? most clients move onto a Hosting & Care plan so the site stays fast, secure, and someone's paying attention to it.
04
Design & Build
Fast, clean, built on WordPress. Looks right on every screen. Loads fast. Works properly on a phone. Built with your brand ? not a theme that looks like everyone else in your industry.
03
Typical timeline: 4 to 8 weeks from discovery session to live site. The thing that slows projects down most is waiting on content. Come in with copy and photos ready and we move fast. Need help with content? We can include that ? it just adds a week or two.
What's included
Everything you need.
Nothing you don't.
Every Discovery & Build engagement includes the following. No hidden extras, no "that's a separate scope" surprises.
Discovery session
In-person or video. We map out your business objectives, customer, and the single-minded goal your website needs.
Copy guidance & review
If you haven't got one or it's out of date ? we set it up and connect it. Local search matters and this is the first step.
Fully responsive build
Looks and works properly on phone, tablet, and desktop. Tested before handover ? not hoped for.
Speed optimisation
If you haven't got one or it's out of date ? we set it up and connect it. Local search matters and this is the first step.
SEO foundations
Page titles, meta descriptions, headings, image alt text, and site structure set up properly. The foundation for everything that comes after.
Google Business Profile setup
If you haven't got one or it's out of date ? we set it up and connect it. Local search matters and this is the first step.
Analytics connected
Google Analytics and Search Console installed and configured. You'll be able to see what's happening on your site from day one.
Full handover walkthrough
You get a recorded walkthrough of the site ? how to update it, what to leave alone, who to call if something breaks.
Who it's for
The right fit.
Discovery & Build works best for businesses in one of these situations.
Starting fresh
You're setting up a new business or you've been operating without a proper website. You want to do it properly from the start ? not patch something together and hope for the best.
You've got a website but it's never actually brought in a client. It looks okay but it's not doing anything. You know something's wrong ? you just can't put your finger on what.
Your site was built years ago and it shows. It looks dated, it's slow, it's hard to update, and it doesn't reflect where your business is today. Time to start fresh the right way.
Its not the right fit if you're looking for the cheapest option online, you need an e-commerce store with hundreds of products, or you want someone to just build what you ask for without question. We push back on the brief that's the service. If you want a yes-person, we're not it.
Website Design Pricing
Straightforward.
No surprises.
Every build is scoped properly in the discovery session. What you see below is the structure ? actual numbers are confirmed after we understand your situation.
Build + ongoing care
Discovery, Build
& Hosting Care
Builds from $3,500
then $120/month Hosting & Care ? hosting, updates, backups, security monitoring
Most Popular
- Full discovery session included
- Copy guidance and review
- Responsive build across all devices
- SEO foundations + Google Business Profile
- Analytics connected and configured
- Full handover walkthrough
- Fast Australian hosting, daily backups
- Plugin updates and security monitoring
- Someone picks up the phone when things go wrong
Build + Support Included
Discovery, Build,
Care & Support
Builds from $3,500
then $190/month everything in Hosting & Care, plus dedicated support hours for changes and requests
- Everything in the left column
- Monthly support hours included
- Content changes and updates handled for you
- No project scope required for small requests
- Priority response when something needs attention
- Quarterly check-in on performance and opportunities
Need hosting only without the full care plan? Want to manage the site yourself after handover? Ask us ? we can arrange that too. Every situation is different and we'd rather give you the right answer than the standard one.
Common questions
Before you reach out
Do I need a full rebuild or can you fix what I've got?
What do I need to provide to get started?
The discovery session needs nothing from you except your time and honesty about your business. After that, we'll need copy (words for your pages), photos or images, and login details for things like your domain. We can guide you on all of it, and if you need help writing copy or sourcing images, we can include that in the scope.
How long does the build take?
Most builds are 4 to 8 weeks from discovery session to live site. The thing that slows projects down most isn't the build ? it's waiting on content from the client. Come in with copy and photos ready and we move fast. Need help with content? We can include that ? it just adds time. We'll give you a realistic timeline at the start and stick to it.
What happens after the site goes live?
You own the site and you can do whatever you like with it. Most clients move onto one of our Hosting & Care plans ? from $120/month we handle hosting, updates, backups, and security so you never have to think about it. Add support hours at $190/month if you want someone to handle content changes and requests as they come up. If you'd rather manage it yourself, we hand it over with a full walkthrough.
Why is this different from other designers?
We hear this a lot. The most common version: they built exactly what you asked for, took your money, and disappeared. We work differently on both counts. We push back on the brief because we've seen what happens when we don't ? and we're still around a year later because the relationship doesn't end at launch. Most of our clients have been with us for years. You're welcome to talk to one before you commit.
Can't I just use AI to build a website now?
You can. Tools like Loveable and Wix, Claude will have something on screen in minutes. The problem: AI builds what you ask for. If the brief is wrong and most briefs are? the website will be wrong faster. There's no discovery session, no pushback, no strategic thinking. You get a beautiful brochure that doesn't know your business, your customer, or what you're actually trying to achieve. If your not willing to spend time learning and putting guard rails around AI, you might find your site will look like all the others.?
The first conversation costs nothing.
It usually saves you from making an expensive mistake.
15 minutes. No pitch. Just an honest look at what your website should be doing ? and whether we're the right fit to help.