The fuel ? Content & SEO
A website nobody finds is a shop with
the lights off.
Visibility on Google doesn't happen once and stay. It's earned, maintained, and increasingly ? it has to work on AI search too. We keep yours moving.
$280/month
$1,500
Google Search
Organic rankings, local search, Google Business Profile
Active
"Near me" searches, maps, suburb-specific rankings
Active
ChatGPT, Gemini, Perplexity ? the new way people find businesses
New
Blog posts, page copy, seasonal refreshes ? all written to rank
The problem
SEO isn't a one-time fix. It's a commitment.
Most businesses treat SEO like a switch ? pay someone to "do SEO," wait for results, wonder why nothing changed. The reality: visibility is compounding. Businesses that show up consistently on Google are the ones consistently putting content in front of it.
And the landscape is shifting. ChatGPT and Gemini are now answering "best physio near me" and "web designer Northern Beaches" directly ? without sending the person to Google at all. If your website isn't structured for AI search, you're invisible in a channel that's growing every month.
Content & SEO keeps your site moving in both directions ? traditional search and the AI-powered search that's replacing it.
- Sound Familiar?
- Your competitor shows up on Google and you don't
- You paid for SEO once and nothing happened ? no explanation, no results
- Google Analytics is installed but you've never looked at it
- You're ranking for things nobody searches for
- You have no idea if ChatGPT would recommend your business
- Your blog hasn't been updated since 2021
What's covered
Content and SEO that
compounds over time.
Every Content & SEO retainer includes a combination of the following, scaled to the plan you're on.
Blog content ? written to rank
Articles written for your specific audience, targeting the search terms your customers actually use. Not keyword-stuffed filler ? proper content that earns its place on Google and keeps visitors on the page.
Google Business Profile management
Regular updates, posts, photo additions, and review responses. Your GBP is often the first thing a local customer sees ? it should be active, accurate, and working for you.
On-page SEO ? ongoing
Page titles, headings, meta descriptions, internal linking ? audited and improved on a rolling basis. SEO foundations decay if nobody maintains them. We do.
GEO ? AI search optimisation
Structuring your content so AI tools like ChatGPT and Gemini can find, understand, and recommend your business. The businesses doing this now are the ones that will show up when AI search goes mainstream.
Performance reporting
Monthly reporting that tells you what's working, what's moved, and where to focus next. Plain English ? not a spreadsheet full of metrics that mean nothing without context.
Page refreshes & seasonal updates
Keeping your service pages current, refreshing old content so it keeps ranking, and making sure your site reflects where your business actually is ? not where it was two years ago.
The fuel ? Content & SEO
AI search is already sending customers to your competitors.
When someone asks ChatGPT "who's the best physio in Manly" or "web designer Northern Beaches," it gives an answer. That answer comes from what AI tools have learned about businesses online ? their content, their credibility, their clarity.
If your website content is thin, generic, or outdated, AI search doesn't recommend you. It recommends whoever has done the work. We call this GEO ? Generative Engine Optimisation ? and it's the most underutilised opportunity for local businesses in 2026.
We're building for this now, not later. Every piece of content we produce is structured for both Google and AI search simultaneously.
AI search is growing fast
ChatGPT, Gemini, and Perplexity now handle millions of local business queries every month ? a number growing every quarter.
First mover advantage is real
Most local businesses aren't optimising for AI search yet. The ones doing it now will own those recommendations when the volume catches up.
GEO and SEO work together
We don't split them ? good content structure, clear messaging, and genuine authority signals benefit both Google rankings and AI recommendations simultaneously.
Who it's for
The right fit.
Hosting & Care works best for businesses in one of these situations.
Invisible on Google
You've got a good business and a website but nobody's finding you. A competitor is ranking where you should be. You want to fix that properly ? not with a one-time "SEO package" that does nothing.
You know you should be producing content. It's been on the to-do list for two years. You're too busy running your business to write articles ? so nothing gets published and your site slowly gets outranked.
You keep hearing that AI is changing how people find businesses. You have no idea what that means for you or what to do about it. You want someone to handle it who understands what's actually happening.
Website Design Pricing
Straightforward.
No surprises.
Every build is scoped properly in the discovery session. What you see below is the structure ? actual numbers are confirmed after we understand your situation.
STARTER
FOUNDATIONS
$POA
For businesses who need the basics in place and maintained ? Google Business Profile, on-page SEO, and one piece of content per month.
- Google Business Profile ? monthly updates and posts
- On-page SEO audit and maintenance
- 1 blog article per month
- Monthly performance snapshot
- GEO foundations included
RECOMMEDED
GROWTH
$POA
For businesses ready to build consistent visibility ? regular content, active GEO optimisation, and monthly reporting with strategic direction.
Most Popular
- Everything in Foundations
- 2 blog articles per month
- Active GEO optimisation ? AI search structured content
- Page refresh and update cycle
- Monthly reporting ? plain English, what moved and why
- Quarterly strategy review
FULL OUTPUT
AUTHORITY
$POA
For businesses who want to dominate their local category ? high-volume content, full GEO strategy, and ongoing competitive analysis.
- Everything in Growth
- 4 blog articles per month
- Full GEO strategy ? structured for AI recommendation
- Competitor gap analysis ? quarterly
- Schema markup and technical SEO
- Content calendar and topic strategy
Pricing is confirmed after a conversation ? every business starts from a different point and the right scope depends on where you are. Book a free chat and we'll give you a real number.
Common questions
Before you reach out
How long before I see results?
Honest answer: SEO takes time. Most businesses see meaningful movement in 3 to 6 months. Some see early wins sooner ? particularly on local search and Google Business Profile. Anyone promising page one rankings in 30 days is lying. We'll give you a realistic picture of what to expect and when based on your specific situation.
I tried SEO before, and it didn't work. Why would this be different?
The most common version of this: someone sold you a package, produced some reports, and nothing visibly changed. Often the work was generic ? keyword stuffing, low-quality backlinks, content written for bots not humans. We work differently. The content is written for your actual audience. The strategy is built around what your customers are searching for. And you get plain-English reporting so you know what's happening and why.
Do I need content and SEO if I already have hosting and care?
They do different jobs. Hosting & Care keeps your site healthy and online. Content & SEO grows your visibility ? it's what brings new people to the site in the first place. Most businesses benefit from both running together. That said, if your site is already ranking well and you're getting steady enquiries, you might not need Content & SEO right now. We'll tell you honestly.
What is GEO, and do I actually need it?
GEO stands for Generative Engine Optimisation ? it's the practice of structuring your content so AI tools like ChatGPT and Gemini can understand and recommend your business. Right now, most local businesses aren't doing this. That's the opportunity. Whether you need it urgently depends on your industry and how quickly AI search is being used by your customers. We'll tell you where you stand.
Who writes the content, me or you?
We write it. You review and approve before anything goes live. We'll need input from you ? your expertise, your examples, your perspective ? but you're not sitting down to write articles. That's the point. We take the brief, do the research, write in your voice, and handle publishing. Your job is to tell us it sounds right and approve it. You are more than welcome to also add your own content on top of the plan, and we recommend this as well.
Do I still own my website and domain?
Always. Your website is yours. Your domain is yours. We manage the hosting environment ? we don't hold anything hostage. If you ever want to move on, we'll help with the transition. No bad blood, no complications.
Your site should be running.
Not just sitting there hoping for the best.
15 minutes. We'll look at what you've got and tell you exactly what we'd do differently.