Pricing
One fixed price.
Yours to keep forever.
The Playbook is a product ? not a retainer. You pay once, we produce it, you own it. Use it with any AI tool, any writer, any time.
Most Popular
Complete Package
AI Website Playbook
One-time Investment
$POA
Confirmed after a discovery conversation ? scope depends on how much brand material already exists and how many services need to be documented.
- Discovery interview ? we extract everything through conversation, no homework for you
- Brand Voice document ? how you sound, written and structured for AI use
- Audience Profile ? who you're talking to, in their language
- How We Work document ? your process, values, and what makes you different
- Offers & Services document ? every service written from the customer's problem
- AI Primer ? one-page summary for quick-loading into any AI tool
- Handover session ? we walk you through how to use it
- Yours to keep ? update it as your business evolves
Already have some of this documented? We can build on what exists. Book a chat and we'll scope it properly.
The unfair advantage
Every piece of content
you produce should
sound like you.
Visibility on Google doesn't happen once and stay. It's earned, maintained, and increasingly ? it has to work on AI search too. We keep yours moving.
?? ?? ?? AI Website Playbook ? HeyPressGo
Brand Voice
"Direct, warm, practical."?Says the thing other web people won't. Clear beats clever ? always.
Audience Profile
Northern Beaches business owners who know the website matters but feel out of their depth when it comes to what to do about it.
Offers & Services
Discovery & Build ? the brief is usually the problem, not the design. We fix that first.
How We Work
Discovery first. No project starts without understanding the business objective. Always.
Load this file into any AI tool. Get content that sounds like you.
The problem
AI writes generic content because it doesn't know you.
You sit down with ChatGPT, type in a prompt, and get something that's technically correct but sounds like it was written by someone who's never met you. So you edit it. Then edit it again. And by the time it sounds right, you've spent more time fixing it than writing it yourself.
The problem isn't the AI. The problem is the brief. AI produces generic content because it has no idea who you are, who you're talking to, or what makes your business different. It fills those gaps with averages ? and averages sound like everyone else.
The AI Website Playbook gives every tool you use the context it's missing. Your voice, documented. Your audience, profiled. Your offers, written from the customer's problem ? not your capability list. Load it once. Use it forever.
- Sound Familiar?
- You use ChatGPT for content but it never quite sounds like you
- Every time you brief a writer you start from scratch
- Your LinkedIn posts, website copy, and emails all feel slightly inconsistent
- You keep editing AI output to fix the voice ? takes longer than writing it yourself
- You've tried writing a "brand voice guide" but it's vague and nobody uses it
- You want to use AI more but can't trust the output to represent your business
What's covered
Content and SEO that
compounds over time.
Every Content & SEO retainer includes a combination of the following, scaled to the plan you're on.
Blog content ? written to rank
Articles written for your specific audience, targeting the search terms your customers actually use. Not keyword-stuffed filler ? proper content that earns its place on Google and keeps visitors on the page.
Google Business Profile management
Regular updates, posts, photo additions, and review responses. Your GBP is often the first thing a local customer sees ? it should be active, accurate, and working for you.
On-page SEO ? ongoing
Page titles, headings, meta descriptions, internal linking ? audited and improved on a rolling basis. SEO foundations decay if nobody maintains them. We do.
GEO ? AI search optimisation
Structuring your content so AI tools like ChatGPT and Gemini can find, understand, and recommend your business. The businesses doing this now are the ones that will show up when AI search goes mainstream.
Performance reporting
Monthly reporting that tells you what's working, what's moved, and where to focus next. Plain English ? not a spreadsheet full of metrics that mean nothing without context.
Page refreshes & seasonal updates
Keeping your service pages current, refreshing old content so it keeps ranking, and making sure your site reflects where your business actually is ? not where it was two years ago.
What's inside
Four documents.
One complete intelligence file
The AI Website Playbook is four structured documents, produced through a conversational interview process. Together they give any AI tool ? or any human writer ? everything they need to produce content that's accurate, on-brand, and sounds like you.
01
Brand Voice
How you sound. Extracted from real content and real conversations ? not a list of adjectives. Tone, patterns, what you always say, what you never say.
"Direct, warm, practical. Says the thing others won't. If you wouldn't say it at a BBQ, don't put it on the website."
02
Audience Profile
Who you're actually talking to ? in the language they use, not yours. Their frustrations, their fears, what they've already tried, and what moves them to act.
"Local business owners who know the website matters but feel out of their depth ? and have been burned before."
03
How you work
Your process, your values, what you will and won't do. The things that make you different from every other option ? stated clearly, not just implied.
Discovery first. No project starts without understanding the business objective. The brief is usually the problem."
04
Offers & Services
What you sell, written from the customer's problem ? not your capability list. Who each service is for, what it solves, why it over the alternatives.
"Discovery & Build ? for businesses with a website that looks fine but has never brought in a single client."
Common questions
Before you reach out
I'm not very technical. Can I still use this?
Yes ? that's exactly who it's for. You don't need to know how AI works to use the Playbook. You just paste it into ChatGPT or Claude at the start of a session and ask for what you need. We walk you through exactly how to do that in the handover session. If you can copy and paste, you can use the Playbook.
How is this different from a brand guidelines document?
Brand guidelines tell you how a logo should look and what colours to use. The AI Website Playbook tells an AI tool who you are, who you're talking to, what you do, and how you sound. It's a working intelligence file ? structured specifically so AI tools can read it, understand it, and produce accurate, on-brand content from it. Most brand guidelines are useless to an AI. The Playbook is built for exactly that purpose.
Will it work with ChatGPT, Claude, and other tools?
Yes. The Playbook is plain text ? structured and formatted so it works with any AI tool that accepts a document or pasted text as context. ChatGPT, Claude, Gemini, Perplexity ? load it in at the start of a session and the tool has everything it needs. We'll show you how to do this for the tools you actually use.
Do I need to have a website built by HeyPressGo First?
You own the documents ? you can update them yourself as things change. For bigger updates (a new service, a rebrand, a shift in audience), we can do a refresh at a reduced rate. The Playbook is designed to evolve with your business, not become outdated the moment something shifts.
Do I still own my website and domain?
Always. Your website is yours. Your domain is yours. We manage the hosting environment ? we don't hold anything hostage. If you ever want to move on, we'll help with the transition. No bad blood, no complications.
Stop editing AI content
into something that sounds like you.
Give it the context it's missing. One conversation to scope it ? one fixed price to own it forever.