In this week’s podcast, we continue the theme of putting your website at the centre of your marketing efforts specifically around using google AdWords. In the last show, we chatted about SEO and the importance of getting this right and ways you can take to start making small improvements to your overall website. So that it ranks better for organic search results.

This week we take a look at paid advertising, specifically around Google Adwords. We dive in and discuss how you can use paid advertising with Google to drive traffic to your website, which is ready to buy or looking for assistance with something you can offer in the way of a product or service your business will offer.

Google Adwords can be a great way to drive traffic to your site, however as we explain there are some things you need to do before you rush in and start spending your marketing budget on AdWords.

We recommend before you start Adwords campaign you sit down to do the research and crunch some numbers for your budget. The other thing you will need to decide is if you are going to manage or if you have the time to manage the AdWords campaign, as it is not a set and forget model unless you want to churn through your budget and have nothing to show in return.

Resources to start looking at Google Adwords for small business advertising

• Ubersuggest for Keyword research
• Learn Google Adwords
• 9 tips for Google Ads budget management

If you are interested in using Google AdWords for ways to drive traffic to your site, we are more than happy to assist and have chat to see if we can help you out, or we can refer you to a bigger digital agency in Sydney or locally in the mona vale area.