Podcast: Why your business is not the centre of attention, and ways to fix.

Podcast: Why your business is not the centre of attention, and ways to fix.
Feb 19, 2020

Listen to this week’s podcast

Not getting the traffic to your website, you would expect; maybe visitors are just browsing and leaving straight away. If you are nodding and answering yes, well it might be a case that your website is not the centre of attention in your marketing efforts.

In this week’s podcast, we dive into some core elements which will put your website at the centre of all your marketing efforts. However, before we do so we need to go back on a history tour to see if you are still stuck in the traditional methods of doing marketing or if you are more in the digital camp. Do you know which marketing camp you are in?

This weeks podcast was inspired by a marketing event which was put on by General Assembly at Motive Coworking in Warriewood on the Northern Beaches. The presenter did a great job of explaining where marketing is in 2020 and why you need to have your website in the centre of your marketing efforts if you want to drive traffic and engagement into your website.

What stood out to me at this talk, is how your website really needs to be using one or a combination of the following marketing channels.

  • SEO
  • Paid Adwords – Google
  • Social Media
  • Content
  • Email Marketing

So in episode five of our podcast show, we take a look at the SEO side of your website and provide some suggestions to ways in which you improve your overall SEO on your website to hopefully improve and lift your rankings.

Leave us a comment if you have any feedback or would like further information which we can discuss in our next show. 


If you would like to learn more about what was discussed in this article, or if you want to have quick chat about your current website, plans for a new website, ways to improve your current SEO on your website. Please feel free to book some time with us in our calendar.

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Published by James Hayward
James is a Unicorn in the online digital space. He has been designing and developing online experiences from way back when the Toshiba Satellite 400CS appeared. He loves his windsurfing, travelling and hanging out with family and friends and tinkering with new technologies.