Just watched this interesting and informative video about Google Ads and what to do if your a first timer, here are my thought and takeaway fro the video. When delving into the world of Google Ads and setting up your first campaign, there are several key aspects to focus on to ensure success. Let’s explore seven essential tips to keep in mind when running your initial Google Ads campaign.
1. Start with Search Campaigns
For e-commerce businesses, beginning with a collection of search shopping campaigns is highly recommended. It’s advised to steer clear of campaign types like Performance Max, video, and display campaigns at the outset.
2. Patience is Key
Success with Google Ads does not happen overnight. It is crucial to understand that Google Ads campaigns require time to collect data, review it, make optimizations, and then repeat this cycle continuously.
3. Clear Optimization Strategy
Having a clear optimization strategy in place is vital for the success of your Google Ads campaign. This involves regularly reviewing search term audits, adding negative keywords, and making necessary optimizations based on data analysis.
4. Ad Rank vs. Performance
Focusing on the performance of your ads rather than getting caught up in ad rank warnings in the Google Ads dashboard is important. Ad rank is relative and may not always align with click-through ratios and conversion rates.
5. Avoid Maximising Conversions Early
It’s advisable to refrain from switching to maximised conversions or maximised conversion value bid settings too soon. Waiting until you have gathered sufficient conversion data can help in making informed decisions.
6. Understand Acquisition Window
Consider the acquisition window when analysing your campaign data. Users who click on an ad may not convert immediately but within a specific timeframe. Looking beyond just the last 7 days of data can provide a more comprehensive understanding of performance.
7. Three Elements for Success
In addition to running successful Google Ads campaigns, ensure you have high-converting landing pages and correct pricing policies in place. Optimising your landing pages can significantly impact the success of your Google Ads campaigns.
In conclusion, starting your Google Ads journey with search campaigns, exercising patience, maintaining a clear optimisation strategy, focusing on ad performance, avoiding premature maximisation of conversions, understanding the acquisition window, and optimising landing pages are crucial steps towards running a successful Google Ads campaign.
Remember, success with Google Ads is a continuous process that requires monitoring, analysis, and adaptation to achieve optimal results. By following these seven tips, you can set yourself up for a successful Google Ads campaign that drives results for your business.
If you would like to discuss setting up campaign or want to craft the perfect landing page to support your ads campaign. Feel free to book in for non sales chat to see how we can help, get you started.
