Get More Out of Your Website: Align It with Your Marketing Strategy

May 4, 2022

So you feel you could be getting more action from your website. Having a small business website can be a powerful marketing tool when it’s used effectively. By developing a strategy and using the right tools, you can get more out of your website. But there are some things you need to do and prepare.

In this article we are going to take a look at the when and why you should use a Digital Marketing Strategy and Digital Marketing Campaigns that targets your audience and using channels such as social media outreach that engages potential customers.

Let us grab some paper, a pen and roll up the sleeves…

Pen and Paper ready to start planning your marketing campaign
Photographer: Jan Kahánek | Source: Unsplash

What is a Digital Marketing Strategy?

In order to have a successful online presence, it is important to have a digital marketing strategy in place. A digital marketing strategy is a plan that outlines the specific actions that will be taken in order to achieve desired results.

There are many components of a digital marketing strategy, including website design, SEO, social media marketing, and email marketing. The goal of a digital marketing strategy is to create a cohesive plan that will help you reach your target audience and achieve your business goals.

Why do I need a Digital Marketing Strategy?

In the world of business, digital marketing is an essential strategy for success. By creating a comprehensive digital marketing plan, you can connect with your target audience in a way that is efficient and cost-effective.

Here are some reasons why you need a digital marketing strategy:

  1. CREATE a strong online presence,
  2. CONNECT with your target audience,
  3. REACH new customers.
Crowded Cafe scene which used a marketing campaign to attract their audience
Photographer: Nicolas J Leclercq | Source: Unsplash

Digital Marketing Strategy Vs Digital Marketing Campaign

So before you dive head first into your work. What is the difference between a digital marketing strategy and digital marketing campaign.

Digital marketing has become an important part of any business’ marketing strategy. There are two main ways to approach digital marketing: digital marketing strategy and digital marketing campaign.

A digital marketing strategy is a long-term plan that sets out how a company will use digital channels to achieve its goals. A digital marketing campaign, on the other hand, is a short-term plan that focuses on one specific goal.

Which approach is right for your business? That will depend on your goals and your resources. If you’re looking for a general overview of all the different things you could do with digital marketing, then a strategy is the way to go. But if you’re looking to boost sales or website traffic in the short term, then a campaign is the better option.

What should my Digital Marketing Strategy cover?

In order to create an effective digital marketing strategy, it’s important to first understand what that encompasses. Generally, a digital marketing strategy includes the creation and execution of a plan for online advertising, email marketing, social media outreach, and website design and development.

But before you can begin developing your strategy, you need to ask yourself some questions about your business and your customers. What are your goals? Who is your target audience? What kind of content will resonate with them? What platforms are they most likely to use? Answering these questions will help you determine the best way to reach your target market.

Once you have a good understanding of whom you’re trying to reach and what you want to achieve, you can start developing specific tactics that will help you meet those goals.

Your digital marketing strategy document should consider the following points,

  • Goals
  • Target audience
  • Platforms
  • Content
  • Budget
  • Schedule
Write down your marketing campaign
Photographer: Estée Janssens | Source: Unsplash

How do you Identify your audience for a marketing strategy

When developing a marketing strategy, it is important to first identify your audience. This will help you determine the best way to reach them and what type of messaging will resonate with them. There are a number of factors you can consider when identifying your audience, including demographics (age, gender, income level), psychographics (lifestyle, interests), and geographical (location). Once you have a good understanding of your target audience, you can then start creating marketing messages that will appeal to them.

What objectives should you set as part of your marketing strategy?

There is no universal answer to this question, as the objectives you set will depend on your specific business and marketing situation.

However, some general objectives that you may want to consider include increasing brand awareness, growing market share, developing new customers or markets, and improving customer loyalty. It’s important to remember that these objectives should be SMART: specific, measurable, attainable, relevant, and time-bound.

What marketing strategy goals should you set?

Setting marketing goals is important for any business, large or small. However, it can be tricky to determine what goals to set. The following are a few tips to help you determine the right goals for your business.

First, you need to understand your company’s current position in the market. What are your strengths and weaknesses? Once you know this, you can start setting goals that will help improve your position in the market.

Second, consider what you want your company to achieve in the future. Do you want to grow sales? Increase market share? Enter new markets? Once you have a general idea of what you want to achieve, you can start setting specific goals that will help you reach those objectives.

Finally, make sure your goals are realistic and achievable.

an example might be….

If you want to increase brand awareness in your local area on the Northern Beaches of Sydney, one goal could be to increase the number of local social media followers you have by 25 percent in the next six months. If you want to boost website traffic, another goal could be to increase the number of unique visitors by 30 percent within the same time period.

Photographer: Kaleidico | Source: Unsplash

How to align your website with your marketing strategy

Your website is one of your most important marketing tools. It’s where you introduce your business to potential customers, and it’s also where you provide them with the information they need to make a purchase.

But is your website working as hard as it could be to help you achieve your marketing goals? In order to get the most out of your website, it’s important to align it with your marketing strategy. Here are a few tips on how to do just that:

1. Start by creating a clear and concise marketing strategy. This will help you determine what goals you want your website to achieve and what type of content you need to create in order to reach those goals.

2. Make sure your website design is aligned with your branding. The look and feel of your website should be consistent with the look and feel of all of your other marketing materials, including your logo, brochures, and social media profiles.

3. Use keyword research to determine which keywords are most relevant to your business. Use these keywords as part of your content marketing strategy.

In conclusion, it is important to make sure that your website is aligned with your marketing strategy. This will help you to create a cohesive marketing plan and achieve your desired results. Additionally, it is important to keep your website up-to-date and relevant to your target audience. By doing this, you will be able to keep them engaged and coming back for more. Finally, always test different strategies to see what works best for you and your business.


If you would like to learn more about what was discussed in this article, or if you want to have quick chat about your current website, plans for a new website, ways to improve your current SEO on your website. Please feel free to book some time with us in our calendar.

Other Articles 

Content Marketing for Small Business

Content Marketing for Small Business

Why content marketing is important for small businessesIn the current media landscape, small businesses like those in Sydney and on the Northern Beaches need to get savvy about content marketing if they want to stay relevant and top-of-mind for their target audiences....

How to Create A 90-Day Content Strategy

How to Create A 90-Day Content Strategy

As a web designer on the northern beaches of Sydney, one thing that I see a lot is missed opportunities for local businesses. By businesses not having a content marketing strategy to help drive traffic and leads to their website. So what is the concept behind a 90-day...


Published by James Hayward
James is a Unicorn in the online digital space. He has been designing and developing online experiences from way back when the Toshiba Satellite 400CS appeared. He loves his windsurfing, travelling and hanging out with family and friends and tinkering with new technologies.