This is our very first post on HeyPressGo, we thought it’s only applicable to share with you 5 reasons to why small business and growing business should be using WordPress as their rock behind their website.
Small businesses looking to create a website needn’t look further than WordPress. As the world’s most popular open source content management system (CMS), there are plenty of reasons why businesses both small and large use WordPress to make their websites.
What is Word Press?
WordPress is a very popular type of content management system that is open source and free to use. Capable of creating a diverse range of online content, WordPress remains the world’s most-popular software for making websites and blogs.
What is WordPress used for?
WordPress is a type of software that makes websites or blogs. While many assume it’s just a tool for creating basic blogs and websites, it is actually one of the most powerful content management systems in the world.
This means WordPress can be used not just to build a website, but to actively update and manage it using nothing but a web browser. With various plug-ins and templates available, WordPress can make countless types of unique websites and blogs.
Why Use WordPress?
There are plenty of great reasons as to why you should use WordPress to create a website for a small business – which we will outline below
1. Usability
WordPress is without a doubt the easiest content management system available for a small business owner. It’s easy to use even if you have no prior knowledge of coding or how WordPress works, and all you need to get started is an internet connection and web browser.
This makes it a great option for small and growing businesses looking to create their first website. You don’t have to fork out for an expensive web designer or anything like that, simply head over to the WordPress website and get started!
2. Open Source and Free
Not only is WordPress easy to use, it is also open source and completely free! Being an open source software means that WordPress has been developed by countless people across the world who continue to improve the software. It’s constantly being enhanced, with access to thousands of plug-ins that cost nothing.
3. Customisation
WordPress has always featured a wide range of customisable features that makes the software suitable for so many people. Being flexible allows more designers and developers to produce new layouts and improve current ones, making it that bit easier for small businesses to create the perfect site for their needs.
4. Plug-Ins
Simply put, there is no other content management system with the number of plug-ins as WordPress. There are literally thousands of plug-ins that allow a website to be tailored to the needs of a business, and many of these are available for free.
A plug-in is basically an extension of the original website created. So, if a small business finds they want to add more functions to their website (such as adding an online store, SEO, Google analytics, email etc marketing.) WordPress plug-ins make it quick and easy to implement.
5. SEO Optimisation
WordPress is one of the best content management systems for search engine optimisation (SEO). SEO is important for marketing your website, allowing it to appear on search engines to attract new customers searching for a certain service or product.
Being SEO friendly allows a business owner to create a website that is designed to get them noticed. Search engines have an easier time finding WordPress websites, even more so when using SEO plugins for improved results.
As every website should be easy to locate to help your business grow, the SEO-friendly nature of WordPress makes it an ideal option for small businesses looking to expand.
