Creating an intuitive navigation system goes beyond placing menu items. It involves understanding your users’ psychology. So when Charlie (a hypothetical user) arrives at your website or any other internet users, he/she usually wants to find specific...
Okay this is a little tongue in cheek, as I found a local lawyer website that is in terrible shape. Do you remember Frankestien? Well, this is its equivalent, it’s one page with stuff everywhere! I’m sure the legal team that work there are embarrassed, and...
Why content marketing is important for small businessesIn the current media landscape, small businesses like those in Sydney and on the Northern Beaches need to get savvy about content marketing if they want to stay relevant and top-of-mind for their target audiences....
As a web designer on the northern beaches of Sydney, one thing that I see a lot is missed opportunities for local businesses. By businesses not having a content marketing strategy to help drive traffic and leads to their website. So what is the concept behind a 90-day...
So you feel you could be getting more action from your website. Having a small business website can be a powerful marketing tool when it’s used effectively. By developing a strategy and using the right tools, you can get more out of your website. But there are...
In today’s business world, data is everything. It can be the key to unlocking new markets, understanding customer behaviour and improving products and services. But gathering and understanding data can be a daunting task for even the most experienced business...
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