As a web designer on the northern beaches of Sydney, one thing that I see a lot is missed opportunities for local businesses. By businesses not having a content marketing strategy to help drive traffic and leads to their website. So what is the concept behind a 90-day content strategy and its benefits?
In today's digital age, it's more important than ever for businesses to have a strong online presence. This means having a content strategy that is well-thought-out and regularly updated. But many businesses don't have the time or resources to develop a content strategy that meets their needs. That's where a ninety-day content strategy comes in and can help a business get on track.
A 90-day content strategy is a great way to get started with content marketing. It's simple and easy to follow, and it can be tailored to meet the specific needs of your business. By developing a content strategy that focuses on creating quality content over a period of 90 days, you'll be able to establish a solid foundation for your online presence. And the best part is that you can always adapt and update your strategy as needed.
So lets get started….
Step 1: Define your audience
A content marketing strategy is important for any business, but it's especially crucial for businesses that are just starting out. Defining your audience is the first step in creating a content marketing strategy, and it's essential to do this accurately.
There are a few different ways to go about defining your audience. You can start by figuring out who your current customers are and then targeting similar people with your content. You can also use demographic data to target certain groups of people with your content. And finally, you can use psychographic data to figure out what motivates your target audience and create content that appeals to them.
No matter which method you choose, it's important to make sure that you're targeting the right people with your content. If you don't have a clear idea of who your audience is, your content marketing strategy is likely to fail.
Step 2: Define your goals
When creating a content marketing strategy, it's important to first define your goals and objectives. What are you hoping to achieve? What are you hoping to accomplish with your content marketing? Once you have a better understanding of your goals, you can then create specific objectives that will help you achieve those goals.
For example, if one of your goals is to increase website traffic, one of your objectives might be to increase blog traffic by 20%. Or if one of your goals is to generate more leads, one of your objectives might be to increase the number of leads generated from social media by 25%.
Keep in mind that these are just examples – you'll want to come up with specific objectives that are relevant to your own business and goals. But having defined goals and objectives will help ensure that your content marketing strategy is effective and helps you achieve what you're looking for.
Step 3: Create a content calendar
Creating a content calendar is one of the best ways to develop a 90 – day content marketing strategy for your business. By planning out your content in advance, you can ensure that all of your content is on-brand and supports your overall marketing goals. Here are some tips for creating a content calendar that works for you:
1. Start by brainstorming ideas for content. Come up with topics that are relevant to your business and audience, and think about different ways to present them.
2. Create a schedule for publishing content. Decide how often you want to post new content, and make sure that you have enough ideas to last the entire 90 days.
3. Use a template to track your progress. A simple spreadsheet or Google Docs template can help you keep track of which pieces are published when, and give you an overview of your overall content strategy.
Step 4: Produce quality content.
No one knows your business like you do. You are the expert on what you do and how you do it. But when it comes to putting that information online, suddenly you're at a loss for words. You know you need a website, but what should go on it? What are people looking for? How can you make sure your website is successful?
Creating quality content for your website doesn't have to be difficult. Here are some ideas to get you started:
- Start by writing about what you know. The best way to create content that is both informative and interesting is to write about topics that are familiar to you. This doesn't mean that you can't venture into new territory, but by focusing on subjects that you understand well, you'll be able to provide your readers with valuable information they can use.
- Share your expertise. Write articles and blog posts that share your knowledge and insights on your field or industry.
- Tell a story. People love stories, so tell them one on your website. Share customer stories, case studies, or even personal stories that relate to your business.
- Offer helpful resources. Create helpful resources such as cheat sheets, templates, or checklists to help your visitors do their work better or faster.
- Get interactive. Add interactive elements such as quizzes, polls, or calculators to engage and entertain your visitors while they learn something valuable.
- Make it visual. Get comfortable using videos to create content for your website.
Step 5: Promote your content
Ideas and ways to promote your content as part of your 90 days content marketing strategy.
When you’re creating a content marketing strategy, it’s important to have a plan for promoting your content. Here are some ideas and ways to promote your content:
1. Share your content on social media.
Make sure you share your content on social media, and use relevant hashtags. You can also create Twitter or Facebook ads to promote your content.
2. Email your subscribers about your new content.
Make sure you email your subscribers about your new content, and include a link to the article or blog post. You can also create an e-book or infographic based on your content, and promote that in your email campaign.
3. Write guest posts on other blogs.
Guest posting is a great way to get exposure for your content. As a guest poster, you can reach a new audience with your content, and you can also build relationships with other businesses in your niche or competitor set. When you're guest posting, be sure to submit high-quality content that is relevant to the blog's audience. You should also make sure that your post is well-written and error-free.
In conclusion, having a content strategy is important for any website or business. By creating a 90-day content plan, you can ensure that your website and business are constantly updated with fresh, relevant content. This will help to keep your visitors engaged and coming back for more, and it will also help to improve your search engine ranking. So why not give it a try? It's easy to get started, and the benefits are well worth the effort.