I was fixing one of my windsurfing sails the other day, just a little stiching. To prevent a major tear to the sail, which would become a costly exercise. Well, the process got me thinking that fixing and maintaining your website is also a good thing before you have a website failure which impacts your business.
Maintaining a website is important to ensure that it remains effective and up-to-date.
It is important to maintain your website on a regular basis. This includes updating your website's content and making sure your website's code is error-free. By regularly maintaining your website, you ensure that your website is functioning properly and looking at its best. You may also find that by maintaining your website, you are able to improve your website's search engine rankings.
Having a maintained website: Keeps content fresh and relevant, shows professionalism, improves SEO, and increases web traffic.
Maintaining a website is an essential part of digital marketing. It's vital for businesses to keep their content fresh and relevant to their target audience. It also shows professionalism, improves SEO, and increases traffic.
It is important to keep your content fresh because it helps search engines rank your site higher in the SERPs. This in turn leads to more traffic and more conversions. Maintaining a website also shows professionalism and increases SEO by providing potential customers with the information they need about your business or organisation, which leads to increased traffic.
Consequences of not maintaining a website: Poor user experience, decreased web traffic, lost customers, and negative impact on business.
A website is the first impression of your business. If it doesn't look good and function properly, you won't get any customers. You need to keep it up-to-date and maintain it.
So what is the process and what do you need to do.
Well, without not going into too much detail, the basics for Website maintenance is a process that includes:
- producing content updates
- Fixing Security issues
- Maintenance of plugins and themes
- Fixing broken links
- Looking for performance opportunites
- Checking contact forms and emails are working
- Ensure any downloadable links are working.
- plus more….
Summary for maintenance and hosting services
maintaining a website can be a time-consuming process. It doesn't matter if you're handling the maintenance yourself or turning it over to someone else, it's still going to take up your time and energy. If you feel you don’t have the time or know how to maintain your WordPress website. We offer a range of services to help remove the fuss and keep your website running. Check out our maintenance and hosting services for details.