Fathom is a simple straight-forward analytics cloud – based software that can provide businesses with a variety of insights into their data.
By using Fathom, businesses can track and analyse customer behaviour through event tracking, measure marketing campaign effectiveness, identify opportunities and optimise websites. Fathoms reporting is simple and effective for most business needs, so businesses can get the information they need in the format that works best for them.
Fathom has created an innovative analytics system that is simple for customers to use while respecting data protection regulations, that doesn’t compromise visitor privacy is easy to access and respects consumer protection laws (such as GDPR), its alternative solution to using Google.
I have been using Google Analytics for years, and trust me, there is nothing simple about GA (Google Analytics). It really has become a complicated beast and is a pain to set up. I recently came across Fathom as I was looking for something to replace Google as they are fading out / terminating their universal tracking. So I have been on a quest to find a solution that is easy to use and can provide simple but informative analytics for my clients if they choose to set up tracking.
How Fathom Analytics Works:
Fathom allows you to get information about the visitors of your site. By using a simple tracking codes, it tracks what pages were loaded on your site, how many visitors came from which referrers and where they are coming from (where they are located in the world).
The wonderful thing is that there is nothing shady or grey about how they track users data. It offers your visitors complete privacy and anonymity, so users can feel comfortable that the data is not showing what they ate breakfast and that they just bought a new windsurfer which you are trying to hide from your partner!
If you would like to learn more about the privacy and the geeky workings, be sure to visit the Fathom website for details.
There is enough information for 90% of business to get a good understanding of what is happening on their websites, without compromise. Things we have been able to do on our sites using Fathom are
- Track Page views,
- Track number of visitors,
- See which countries visitors are coming from.
- Track events and action on our website, perfect forstory brand focused sites
- Track Bounce Rates
- See which are most popular pages
- Track marketing campaigns from other channels
- No need for Cookie pop up banners on your website
How much is Fathom to use.
Well it’s not free to use Fathom, but as the saying goes if something is free you are the product. Fathom is affordable with a majority of our clients being able to use the entry level price of $14USD a month. They do offer a 7 day free trial, and if you would like a $10 credit for your first month be sure to click on the link below.
In conclusion, Fathom is a great tool for website analytics because it is simple to use and provides straightforward data. This makes it a valuable resource for bloggers, business owners, and other professionals who need to track website traffic and performance. I highly recommend giving Fathom a try for your website analytics needs!