We have a May website project slot up for grabs – don’t delay!


team discussing website design

Some key Elements to consider for a successful website.

Dec 16, 2021 | How to guide

A successful website is one that holds the attention of its visitors, generates traffic to the site, and converts visitors to customers. This can be accomplished in several ways, including by using eye-catching visuals or unique content. It’s also important for a site to have a strong call to action so that if visitors are interested in what they see, they know exactly where to go next. The success of a website relies on its ability to engage visitors with something they find interesting and usable.

Within this article we want to go over 4 elements you should be aware of to ensure your website is working for your business needs.

When visitors arrive at your website, you only have a few seconds to get their attention and guide them through your website. So you will want to make sure you have clear navigation, and a good clean design which guides the eye of the user, The content on your website needs to answer questions, problems, issues and things your visitors are looking to seek solutions for.

Website Navigation

Every website requires navigation to allow users to easily find their way around. Website navigation links, menus, and buttons will guide user’s eyes to the content they are looking for. A successful website will have clear navigation that is easy to browse. Users typically look for 3 things when browsing a website; they want an easy-to-navigate layout, attractive graphic design, and they want content that is relevant to them. We often recommend that you have your most important links at the top. These are money links or lead links for your business, so that visitors are not distracted by any other links in the top navigation of your website.

When it comes to the type of website navigation style to choose, it is often best to pick a style that is common and user-friendly. Here are just some of the types of styles that are available. These styles can also be combined and used in different ways throughout your website. Depending on the type of device your visitors are viewing all styles of pages you have created for your website visitors.

  • Menu Bar
  • Sidebar
  • Drop-down menu
  • Vertical menu
  • Tabbed navigation

Know your target audience and customers.

In order to have a successful website, you need to know who your target audience is. You can use marketing techniques such as customer surveys or status messages from social media sites to collect information about your ideal customers. The more information you have about these individuals, the better you will be able to market your products or services to them. Having this information will also help with other aspects of the website, such as the layout and design, since it will be tailored specifically for their needs.

create website content that is informative to the user

Try to understand why your customers are seeking you out, what problems you solve for them or how they feel after they use your services. For example, if you are a vet and provide pet care services, try to keep everything related to your pet care business and how your customers will feel after you have taken care of their loved animals. This way, when someone visits your website, he/she has a chance to see what kind of experience they will get once they visit your shop/office. Make sure to create content that is informative and attractive. Content should always contain useful and interesting facts and figures which make people want to read it.

Design: How should your website look and feel?

If you want to succeed with your website, design is key. A successful website has good content, but good content alone does not make a successful website. A successful website has to look professional and feel professional so that it can be taken seriously. It must offer the user an optimal user experience, whether they are on a mobile or desktop, which means smooth navigation between pages and no glitches along the way.

If you work with us, you may hear us talk about the x factor and the use of clean space on your website to help users better navigate and feel comfortable in and absorbing the content available on your website.

The use of white space is an essential part of your website! It allows the viewer to appreciate the work that went into designing the site, provides contrast to enhance important elements on the website, and is aesthetically pleasing. Successful websites rely heavily on white space to keep web pages clean and easy to navigate. A commonly used technique is specifying space between paragraphs for ease in reading a long article. This gives readers a break from scrolling over a never ending wall of text.

Driving traffic to your website and generating online sales is difficult. One of the most important factors in making your site successful is picking the right colours for your website. Successful websites use colours that speak to their target audience and make them want to come back again and again. The right colours can also help potential customers make a decision as they browse your site, which helps you convert more visitors into customers. We work with our customers to help find the right colour palette for their website along with what works with their overall branding for the business.

Importance of having helpful content

People are drawn to websites that offer the most enticing content. If you don’t have engaging content, people won’t stick around for long. For this reason, it is important to target your audience and make sure they are drawn towards what you have to offer. Before creating a website, take some time to learn about your visitors. What do they like? What are their interests? Once you know who your potential visitors are, create content that is engaging and meets their needs.

Also, in order to be successful with your website, it is important for websites to drive traffic from search engines and social media. Blogs and articles are a great way to do this by getting people to share your content with their social network. Once again, write content for your audience that helps to address and solve your customers issues, questions and problems.

Another really important factor to consider when putting the content together for your website is to have a good one – liner, We like to borrow some techniques from the Donald Miller book Marketing Made Simple, which provides a really nice clear guide to help create content for your website. How to create a one liner for your website

In this article, we will analyse what makes a successful website and how to create a one liner for your website.

Action Items some homework for you

  1. In order to make a successful website, it’s important to have a clear purpose or at least several goals that you hope the website will achieve for you. The two most common goals are: increasing sales and acquiring customers.
  2. Try to start by listing out the goals for your website and order them in importance. Take the most important goal and make this the main CTA (call to action) item on your website. Place this call to action in the top section of your website and in the navigation bar.
  3. Grab a copy of the Donald Miller book Marketing by Simple and start to work through the exercises.


In conclusion, there are many elements vital to making a site turn out to be successful. The first and most important is design. A Successful design is attractive, simple and easy-to-navigate for your website visitors. You can accomplish this by selecting appropriate colours, fonts and employing good use of graphics. The second key element to building a successful site is reaching your target audience. This means creating content that appeals to them specifically. Thirdly, having an original idea for your site is the best way to stand out from the crowd. Fourth, and finally, is ensuring that your site is easily navigated so that users will not get lost or confused.

team discussing website design

Related Articles

Navigating the World of User-Friendly Website Navigation

Navigating the World of User-Friendly Website Navigation

Creating an intuitive navigation system goes beyond placing menu items. It involves understanding your users' psychology. So when Charlie (a hypothetical user) arrives at your website or any other internet users, he/she usually wants to find specific information,...

20 content ideas for your legal website

20 content ideas for your legal website

Okay this is a little tongue in cheek, as I found a local lawyer website that is in terrible shape. Do you remember Frankestien? Well, this is its equivalent, it's one page with stuff everywhere! I'm sure the legal team that work there are embarrassed, and don't know...

Content Marketing for Small Business

Content Marketing for Small Business

Why content marketing is important for small businessesIn the current media landscape, small businesses like those in Sydney and on the Northern Beaches need to get savvy about content marketing if they want to stay relevant and top-of-mind for their target audiences....

How to Create A 90-Day Content Strategy

How to Create A 90-Day Content Strategy

As a web designer on the northern beaches of Sydney, one thing that I see a lot is missed opportunities for local businesses. By businesses not having a content marketing strategy to help drive traffic and leads to their website. So what is the concept behind a 90-day...

Sign up for more tips!