A website is often the first impression a potential customer has of a business. Using professional photos taken yourself or with a professionally trained photographer rather than stock image photos can help create a strong, positive first impression for your website.
Should you take the photos yourself for your website or should you hire a professional photographer?
If you have an eye for detail and have a good grasp of taking great photos which can capture the brand, look and feel of your website. Well, go ahead! However, we have seen many scenarios of people using their own photos, which make their websites amateur and not very professional.
Things that can go wrong if you take photos yourself for your business website.
- Over and underexposed photos
- Poor attention to detail, like messy office backgrounds
- Images are supplied and shot in wrong formats and sizes for websites.
- Poor use of light in the photos
When you are looking to create a website, one of the most important things you will need to do is create branding for your business. This branding can consist of a logo, colors, and photos. While it is possible to use stock photos or take your own photos, using a professional photographer can give you better results.
Professional photographers have the expertise and experience to capture the right shots for your website. They know how to make your business look good and will work with you to get the right shots that represent your brand.
Finally, professional photographers have access to high-quality equipment that can help produce great photos. This equipment includes cameras, lenses, and software that can help improve the quality of your photos. They also know the best formats to use for sharing the images with your local website designer.
Professional Photo Shoot for a cooking website
Why use professional photos for your website?
- Professional photos help you stand out from the competition.
- They help you build trust with your visitors.
- They create a more polished and professional look for your website.
- They help you better connect with your audience.
- They can increase traffic to your website.
- They can help you sell products and services online.
- Professional photos are worth the investment.
1. Professional photos help you stand out from the competition.
Using professional photos can help you capture the attention of your target audience and make a great impression. They can also help improve the look and feel of your website, making it more visually appealing and user-friendly. In addition, professional photos can help you create a sense of trust and credibility with potential customers. So if you’re looking to make a good impression online, consider hiring a professional photographer to take care of your website’s photography needs.
Professional photos can help create a sense of trust and credibility with your potential customers
2. A professional photographer can help you build trust with your visitors.
When it comes to website design, having high quality, professional photos is key to building trust with your visitors.
Professional photographers understand the importance of capturing the right angle, lighting and mood to create a photograph that accurately represents your business. Trust is essential for online transactions, so make sure your website conveys professionalism with top-notch photography.
Potential customers want to be able to picture themselves using your product or service, and high quality images help them do that.
3. A professional photographer can create a more polished and professional look for your website.
When you’re looking to create a more polished and professional look for your website, it’s important to trust the professionals. A professional photographer can help to create a brand for your business that will be recognisable and trusted by your customers. They can help to capture the essence of your company and translate that into beautiful images that will make a great first impression on potential clients.
4. Get a better connection with your audience using professional photos.
When you’re looking to create a better connection with your audience, using professional photos is a great way to do it. People trust images more than they trust text, so including high-quality images on your website will help you to connect with your target audience in a deeper way. Not only will this help to improve your connection with them, but it can also help to increase website visitor rates. By hiring a photographer who understands how to capture the essence of your brand and portray it through images, you can ensure that your website visitors will have a positive experience and be more likely to return in the future.
5. Good photos can help with an increase in traffic to your website.
Photos that are well-composed and properly lit will help create a good first impression of your website and encourage people to stick around. Ultimately, good photos can send positive signals to Google that will help improve your website’s ranking in search engine results pages.
Tip: When you post photos on your website, be sure to use keywords in the file name and alternate text. This will help improve your website’s ranking on Google search results pages.
6. Good professional photos can sell products and services online.
Professional photos are a valuable online marketing tool. They can help you sell products and services by appealing to your audience’s visual senses. Good, high-quality images can also help website visitors form a positive impression of your business and its offerings. As a result, professional photos can be an effective way to promote your products and services online.
7. Having professional photos are worth the investment.
The saying “a picture is worth a thousand words” is definitely true, especially when it comes to professional photos. When it comes to promoting your products or services, professional photos are worth the investment. Not only do they save you time in the long run, but they also promote and sell your products and services in a more effective way. In fact, studies show that businesses that use professional images rank higher in search engine results pages (SERPs) than those that don’t.
Hiring a professional photographer isn’t always cheap, but if you’re looking to get the most out of your online marketing efforts, consider hiring a pro photographer to snap some high-quality images of your business, can be a great investment for your website branding.
Photographers on the Northern Beaches of Sydney we recommend
While we recommend the following photographers, it is important you look at their portfolios to ensure the style and way they shoot is in line with your look and feel you want to achieve for your business.
- Carol Gibbons Photography
- Snappy Street Photography from Mona Vale
- Liesel Edis Photography from Bayview
- Trudie Hurt Design from Northern Beaches
Final Conclusion
Photos help to brand a business website and can set it apart from competitors. Good quality photos can help to improve the user experience on a website by providing visual interest and making the site more engaging. Professional photos can help to improve the SEO of a website by increasing its visibility in search engine results pages. Well-executed photography can communicate the personality and values of a business, helping to attract customers who are aligned with those values. Good quality images can help to increase conversion rates by persuading visitors to stay on the site longer and explore its contents further.
