In today's business world, data is everything. It can be the key to unlocking new markets, understanding customer behaviour and improving products and services. But gathering and understanding data can be a daunting task for even the most experienced business...
Fathom is a simple straight-forward analytics cloud - based software that can provide businesses with a variety of insights into their data. By using Fathom, businesses can track and analyse customer behaviour through event tracking, measure...
It's a common question we get asked: "How many pages should my website have?" The answer to this question is, unfortunately, not as straightforward as we would like it to be. However, we can offer some guidelines to help you determine how many...
Website errors are a common occurrence, especially for users who use the same computer to browse the internet from different browsers or devices. These errors are usually caused by some sort of conflict in browser settings. This article will...
Headlines are the first thing that people see when they visit a website. They need to be catchy and intriguing enough for the reader to click on it.
A website's purpose should be articulated in the first sentence or so of the document, so that readers know what to expect. This allows you to focus on creating content that connects and creates an aspirational identity for your visitor. Here is...